Tired of systems that don’t fit the hire world? Here’s what we’re doing about it.
If you’ve ever tried to manage leads or accounts using an off-the-shelf CRM like HubSpot, Dynamics or Salesforce, you’ve probably run into the same problem we kept hearing from hire companies:
“It just doesn’t work the way we need it to.”
And it’s true — most CRMs aren’t designed for the hire industry. They’re built for general B2B sales teams, with complex sales cycles, endless automation, and pipelines that don’t reflect the daily pace of hire.
At Hire HQ, we’re changing that.
An Open Conversation with HAE
Earlier this month, we sat down with Neil Bravery, Commercial Director at HAE, for their official podcast — and had a proper conversation about the challenges, pressures, and opportunities within the hire industry right now.
We talked about how our online portals are transforming customer service, how traditional systems are holding teams back, and why so many hire desks are overwhelmed with avoidable admin.
But we also looked ahead — at the future of sales in hire, and why we believe our upcoming CRM system, is the next step in giving hire businesses the modern tools they’ve been waiting for.
👀 Watch the podcast here
🎧 Or listen on the go via Spotify
A CRM That Actually Fits the Way You Work
After years of building digital tools for the hire industry — including our popular online hire portal, Hire HQ Connect — we’ve seen first-hand what hire companies really need:
- Better visibility of customer activity
- A simple way to track enquiries, quotes and accounts
- Tools that work with your rental system, not against it
- Something your team can actually use without a week of training
So we’re building it.
👉 Hire HQ Spark — the first CRM system designed exclusively for hire companies — launching this Sept/Oct 2025.
Not Just Another CRM
Most CRMs in the market try to cover everything for everyone. Spark is different. It’s focused, purpose-built, and built with hire companies who know the industry inside out. It’s not over-engineered. It’s just right.
Here’s what you can expect:
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Lead and account management tailored to hire workflows
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Smart alerts (e.g. when a regular customer hasn’t hired for a while)
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Seamless handovers between sales and hire desk teams
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A modern, intuitive interface your team won’t dread using
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And, just like all Hire HQ tools — a clean rollout, clear support, and no unnecessary bloat
Built With the Industry, for the Industry
Hire HQ Spark is the next step in a bigger journey.
Until now, you may have only known us for Hire HQ Connect — our customer-facing portal that gives hire companies a smarter, more transparent way to share data with their customers. But Hire HQ is more than a portal. It’s a product suite designed to give the industry the tools it’s been asking for — and not getting — for years.
Why We’re Doing This
Because the current systems just aren’t cutting it.
Too many teams are stuck juggling spreadsheets, fielding constant calls, and fighting outdated software. The customer experience suffers. The hire desk gets overwhelmed. And growth stalls under the weight of manual work.
Hire HQ is here to change that — not with loud promises or complex platforms, but with affordable, user-friendly tools, backed by a real team you can talk to. We’ve already helped hire companies reduce inbound calls, win new business, and improve internal visibility.
And we’re only just getting started.
Exclusive Perks for HAE Members
We’re proud to be partnering with the Hire Association Europe — the voice of the hire industry — to help bring smarter, more accessible digital tools to the businesses that need them most.
HAE has been supporting hire companies for decades — from safety and standards to training, advocacy, and innovation. And at Hire HQ, we’re proud to be part of that journey.
Whether you’re a national brand or a one-depot operator, we believe you deserve better tools — tools that are easy to use, fast to roll out, and backed by a team you can actually speak to.
As a result of our partnership, HAE members receive:
- ✅ 5% off all monthly subscriptions
- ✅ 1 month free when trying out Hire HQ Connect or Hire HQ Spark
- ✅ Early access to new features and products
Join the CRM Waitlist
Hire HQ Spark launches in September — and if you want to be first in line, you can join the waitlist today.
We believe the hire industry deserves more — more transparency, more modern tech, and more support from people who understand how your world works.
And that’s exactly what we’re building.
